Let me tell you a quick story about a national manufacturer we worked with recently.

They had a solid sales team.
Good product.
Decent growth—around 18.9% year over year in key regions.

Respectable, right?

But here’s the thing…
They knew they were leaving money on the table.

So we stepped in—with the same methodology I teach in Communication Mastery.

We didn’t change the product.
We didn’t throw more money at ads.
We simply helped them communicate differently—based on DISC profiles.

Here’s what we did:

✅ Assessed their sales and ops teams with DISC
✅ Identified what their customers actually cared about through targeted interviews
✅ Built messaging and product specific tools that aligned with all 4 DISC types (not just the default “D-style” pitch they'd been using)
✅ Rolled out a team-wide WIG (Wildly Important Goal), tracked weekly in PowerBI
✅ Trained not just their team—but their customers’ retail teams—to sell more effectively

Result?

📈 Sales jumped by 40.6% in under 10 months.
That’...

By now, you know the truth:

“One-size-fits-all” sales and marketing is like shouting into a megaphone…
…in a room where only 1 in 4 people speak your language.

The other three? They’re tuning out, checking their phones, or ghosting your funnel entirely.

And it’s not their fault.
It’s just that your messaging wasn’t built for them.

But here’s the exciting part:
Once you know how to spot and speak to each DISC style—sales and marketing suddenly click. Revenue climbs. Closing rates soar. People feel understood.

That’s exactly what we dive into inside Communication Mastery.

🧠 You’ll learn how to craft marketing and sales conversations that resonate with all four styles—not just the one you naturally use.

🎯 For solo professionals or full teams (yes, we have team tables of 6—bring your crew). This program turns communication into your unfair advantage.

👉 Sign up here:
https://www.bramlagrou.com/communication-mastery-class-only?cid=90f5c553-d712-4204-bb81-409b705058e1

Just for fun ...

If McDonald’s ran your sales team, every rep would flip the sales conversation the exact same way—just like burgers.

And honestly, that’s how a lot of companies do sell.

They find one “proven” method and then teach everyone to use it, word for word, script for script. No deviation. No nuance. Just “this is the way.”

But here’s the kicker: when we follow a single sales method, we risk alienating 75% of our potential buyers.

Yep—three out of four people walk away… not because they didn’t need what you offer, but because you didn’t speak their language.

Here’s what I mean:

Each buyer processes the world differently, and DISC helps us decode that.

• The Trusted Advisor model? Great for highly analytical buyers (about 12% of people—DISC type C).

• The Challenger Sale? Works like a charm on results-focused, ROI-driven types (18%—DISC D).

• Emotional storytelling? That lights up the experiential, high-energy crowd (36%—DISC I).

• Relationship-first selling? It’s gold for

  ...

Join us on this episode of The Energize With Bram podcast as we explore the incredible journey of entrepreneur Arthur Kallos.

Arthur shares his inspiring story, from growing up in a family business to making a career in banking and ultimately founding Spark Financial Group.

Learn about his personal growth, business strategies, and how he built a successful financial planning network with a unique profit-for-purpose model.

We also discuss the significance of having a core business that can support spinoff ventures, and the importance of honest advisory teams to ensure long-term success.

Arthur offers valuable insights on entrepreneurship, maintaining solidarity in business, and the importance of creating opportunities for others.

Whether you're an entrepreneur or simply looking for inspiration, this episode is packed with lessons on resilience, leadership, and achieving success. 

📹 To watch the full interview, go to https://youtu.be/YN0gGXImx7Q 

🎧 To listen to the podcast, clic...

If McDonald’s ran your marketing teams, every message, every ad, every pitch would follow “the one right way.”

And that’s exactly the trap most businesses fall into.

They land on a “winning” script, a high-converting headline, or a slick visual—and then use it everywhere, for everyone. Same funnel. Same story. Same buyer in mind.

The problem?
What clicks with one type of buyer often leaves the other three scratching their heads or scrolling on.

That’s because every piece of communication—whether it’s a website, a landing page, a video, or an Instagram post—speaks to a style. And unless we’re intentional, it usually only speaks to one.

Enter the DISC model:

• That clever infographic or in-depth whitepaper? Speaks to high C buyers—analytical, detail-driven types (12% of your audience).

• ROI-focused headlines and bold claims? That’s music to the ears of high D types—results-first decision makers (18%).

• Emotional storytelling with lifestyle imagery? You’re hitting home with

  ...

Welcome to the Energize With Bram Podcast Blog Series!

In our latest podcast episode, we delve into the fascinating world of communication, focusing on misconceptions that many business leaders and entrepreneurs have been taught over the years.

Join me, Bram Lagrou, as we uncover and debunk 13 pervasive myths, offering new perspectives and strategies to enhance your communication skills.

Let's explore how understanding these myths can pave the way to better relationships, leadership, and business success.

Listen 🎧 to the podcast here

Watch 📺 the full episode here

Introduction

Welcome back to another exciting entry in our podcast-driven blog series, Energize With Bram. This space is crafted especially for entrepreneurs, business owners, and leaders eager to constantly improve and make impactful changes in society.

Today, I sit down to discuss my book, "How to Communicate for Results and Feel Great," and debunk some common myths about communication.

Myth 1: DISC is about per...

You didn’t come this far just to play it safe.

You built something.

You overcame.

You rose when others would have quit.

But if you’re honest, you know there’s still another level inside you—a legacy you haven’t fully unleashed yet.

That’s why I created The Edge.

The Edge is not another retreat.

It’s a precision-crafted environment for entrepreneurs, innovative CEOs and legacy builders who are ready to:

• Sharpen their leadership with elite minds

• Reignite their boldest vision

• Expand their influence with total alignment

This is your invitation to apply. We’ll hand-pick a small, powerful group for a transformational experience this July in Phuket.

▶ Apply here for The Edge retreat

If you’re ready to play a bigger game—and build something that truly outlasts you—step forward.

You’re not done. You’re just getting started.

With energy,

Bram Lagrou
Author / Speaker / Trainer / Coach

What if business success didn’t require burnout?

In Episode 14 of the Energize With Bram podcast, I sat down with transformational coach and best-selling author Lenka Lutonska—a Slovak-born powerhouse now based in the UK. Lenka’s work blends high-level strategy with intuitive wisdom, forming the foundation of what she calls Business Energetics.

Whether you’re an entrepreneur, sales professional, or legacy builder, this conversation will stretch your thinking and expand your possibilities.

🔄 The Shift from Hustle to Energetics

Lenka shares her journey from rejecting a conventional path in banking to building a multi-7-figure business that empowers others to lead from the heart. After losing her first business, she experienced what she calls the "dark night of the soul"—a painful period that sparked deep inner transformation.

Through that, she discovered a new way of doing business—not from force, but from alignment.

🌕 The 4 Levels of Consciousness

Lenka breaks down her Business E...

Most leaders are so busy doing they forget to pause and look at who they’re being.

In this week’s episode of Energize With Bram, I had the privilege of speaking with Karin van Zuilen, founder of Senz Strategy Consulting, who brings deep psychological insight to leadership transformation.

Together, we unpacked her Leadership Quadrant Model—a powerful framework that reveals how great leaders balance four essential layers of awareness:

💡 Strengths – What you’re naturally good at
🌑 Shadows – The hidden behaviors that sabotage results
⚡ Triggers – What sets you off (and why)
🚀 Potential – The highest expression of your leadership

Karin also shared her Pyramid of You, which shows how we can rise above reactive, fear-based patterns… and step into inspired, values-led self-leadership.

We covered:

✅ How your past conditioning impacts your current leadership style
✅ How to turn emotional reactivity into powerful self-awareness
✅ Why developing the inner game of leadership changes everything on ...

Do you ever feel like leading people shouldn’t be this hard?

In my latest podcast episode, I sat down with Anita Schneyder from Teams On Purpose—the leadership coach that I started working closely with, who brings the rare combo of commercial thinking and deep emotional intelligence to team performance.

Anita started her career in accounting, then stepped into a general manager role leading 20+ staff—and she shares the real, raw lessons from that leap.

We talk about:

✅ Why so many workplaces treat people like machines—and how to reverse it
✅ The hidden cost of poor leadership (spoiler: it's more than just dollars)
✅ How to actually measure team and culture impact
✅ And why intentional leadership is the key to lasting performance

Whether you lead a business, a team, or just want to create a place where people thrive… this is your episode.

🎧 Prefer audio? Listen to the podcast:
👉 Energize With Bram – Listen Now

▶️ Want the full experience? Watch the video interview:
👉 Watch on YouTube