If McDonald’s ran your marketing teams, every message, every ad, every pitch would follow “the one right way.”

And that’s exactly the trap most businesses fall into.

They land on a “winning” script, a high-converting headline, or a slick visual—and then use it everywhere, for everyone. Same funnel. Same story. Same buyer in mind.

The problem?
What clicks with one type of buyer often leaves the other three scratching their heads or scrolling on.

That’s because every piece of communication—whether it’s a website, a landing page, a video, or an Instagram post—speaks to a style. And unless we’re intentional, it usually only speaks to one.

Enter the DISC model:

• That clever infographic or in-depth whitepaper? Speaks to high C buyers—analytical, detail-driven types (12% of your audience).

• ROI-focused headlines and bold claims? That’s music to the ears of high D types—results-first decision makers (18%).

• Emotional storytelling with lifestyle imagery? You’re hitting home with

  ...

Welcome to the Energize With Bram Podcast Blog Series!

In our latest podcast episode, we delve into the fascinating world of communication, focusing on misconceptions that many business leaders and entrepreneurs have been taught over the years.

Join me, Bram Lagrou, as we uncover and debunk 13 pervasive myths, offering new perspectives and strategies to enhance your communication skills.

Let's explore how understanding these myths can pave the way to better relationships, leadership, and business success.

Listen 🎧 to the podcast here

Watch 📺 the full episode here

Introduction

Welcome back to another exciting entry in our podcast-driven blog series, Energize With Bram. This space is crafted especially for entrepreneurs, business owners, and leaders eager to constantly improve and make impactful changes in society.

Today, I sit down to discuss my book, "How to Communicate for Results and Feel Great," and debunk some common myths about communication.

Myth 1: DISC is about per...

Back in 2013, I asked myself a question that flipped my world upside down:

“Why do I find some people so easy… and others just plain difficult?”

It wasn’t just a passing thought. That single question kicked off a journey that would transform my relationships, my business — and ultimately — myself.

Around the same time, I did a DISC assessment. What it revealed was like being handed a mirror I couldn’t unsee:

• My communication patterns

• My cognitive biases

• My default emotional responses

And then it hit me — like Thor slamming his hammer into the earth ⚡️

The people I found “easy”?
They were just like me. We spoke the same language. We valued the same things. We had an unspoken understanding of how respect looks and feels.

But the “difficult” ones? They were my opposite.
Different values. Different emotional needs. A totally different playbook.

That insight became a turning point.

I realised:

My success (in life and business) hinges on one thing —
My ability to a...

Do you know the two P’s relating to ‘difficult people’?

They stand for...

First P: Predictable. 

It’s 100% predictable who you will have difficulties with, who will press your buttons, and who will challenge you. 

Difficulties stem from differences in behavioural and psychological patterns. 

Second P: Preventable.

It’s 100% preventable to have difficulties with certain personalities.

It also means that you can obtain positive outcomes instead of negatives ones as long as you can successfully read and relate to other people. 

Let's illustrate this with an example.

The General Manager of a sizeable business had been working together with the CEO for the past 20 years.

A new senior leader joined the team and within a matter of months, he was able to secure funding in the millions, backed by the CEO. 

My client (the GM), could not understand how this new person pulled off such a feat, especially since the GM had attempted to secure funding on several occasions himself, unsuccess...

It was as if Thor hit the earth with his mighty hammer. 

Electricity ran through my veins. I felt so energised and certain.

It was the year 2013, and I had an epiphany of magnitude.

Nothing was ever the same again. 

As I embarked on a 6 month personal development journey, I reaped the personal, professional, business and financial rewards really quickly.

The impact was so profound that I've been sharing my insights with the world ever since.

This brings me to you:

Have you ever felt stuck dealing with a difficult colleague, client, or even a loved one? No matter how hard you try, communication just doesn’t click, and progress stalls.

What if you could change that—easily?

Join me for a FREE online training which I host regularly:

💻 “3 Steps to Get Along With Anyone, Even Difficult People, and Get Results”

After the success of my second book “How to Communicate for Results & Feel Great”, I received countless messages from professionals, leaders, and business owners who struggle ...

I am highly pregnant 🫃 

My new book "How To Communicate For Results & Feel Great" is coming out late March.

Who would have guessed that a global celebrity wrote the Foreword!?!

To give you an idea...

This person has featured in a blockbuster movie, has authored numerous international best-selling books, was awarded the "Top Human Behaviour Specialist Of The Year" title while his picture was featured on the big screens of Times Square NYC, and is global legend.

Below is the Foreword - and look out for this celebrity's name!

Bram and I met in Melbourne Australia for the first time after a presentation I gave at the Melbourne Convention Centre. He was indirectly familiar with my teachings through his wife Andrea, who had already been a student of mine for a number of years.

Some words and gestures that Bram said and demonstrated in that initial meeting caught my attention - it was his sincere desire to enthusiastically contribute and serve. We met several times after during my v...

I made a Bram-new video for you. 

Why? Because people easily clash with others because they keep infringing on two vital rules of communication.

If you ever felt upset, disappointed, unheard, taken for granted, walked over, intimidated or disrespected by someone, pay attention.

They don't necessarily mean bad.

They don't necessarily disrespect you.

Just like anyone else, we are hard wired to think, feel and act in specific ways.

The good news is that you can learn how to read people and truly connect with them using the (neuro-) science and art of effective communication.

It will definitely help you feel better.

Watch my new video here

I just spoke at an event about the power of communication.

How is it that every time I speak on the topic and share my insights with people, that people get teary, gratefully thank me, and continue talking about what they learned many days, weeks and even years after I left?

In one word: impact.

What I teach is completely different from what anyone else teaches about communication.

You might think you know but you don't.

I help people connect the dots in a fresh way.

Their perspective changes. 

They drop right from their head down into their heart.

Instead of judging people (which causes all the known issues you experience with people), they become grateful and loving towards others which builds trust, rapport and connection at a deep level. 

Your harvest depends on the seeds you sow.

Your results in business and life depend on what you give out to people.

When you are judgmental, guess how people will respond back to you...

When you close up and call people names in your h...

It's relevant when you seek new employment and try to land the dream job with the right pay.

It's equally relevant when you trade time for money as a consultant, coach, freelancer or business advisor. Your hourly rate shows how much (or little) you value yourself.

It's applicable for business owners who are ready to exit their business and communicate with interested parties for the right exit fee.

And finally, it definitely is relevant when you are in BD or sales and negotiate favourable terms, volume and profit margins.

The point is: almost everything can be captured with a financial number, which then begs the question:

How comfortable are you in asking for and receiving the number you want, time and time again?

If you are 100% comfortable talking about money, terrific! Well done 👍 

There still is one golden gate which is potentially locked for you.

I call this gate the science and art of effective communication.

The word that matters most is "effective". It means that you ...

Do you prefer straightforward, no fluff, direct talk?

Chances are that you can come across as intimidating, competitive, egotistical, demanding and even aggressive to other people.

This is what we call the high "D" communication style of a "Director".

While it helps to be persistent, goal oriented and fast on taking action, it's a knife that cuts two ways.

Knowing that a country like Australia has roughly 18% of "Directors", it means that your communication style backfires 82% of the time with the general population - assuming that you don't cause friction with other "Directors".

When it cuts that deep that it hurts, it's time to do something differently.

As a leader, you might experience the revolving door with staff coming and going... Costing the business greatly in recruitment fees, marketing and training and development...

In sales, clients will be quick to sign up but take up the cooling off period a lot of the times too because they felt pressured or sold to...

In teams, you will get in...