If McDonald’s ran your marketing teams, every message, every ad, every pitch would follow “the one right way.”

And that’s exactly the trap most businesses fall into.

They land on a “winning” script, a high-converting headline, or a slick visual—and then use it everywhere, for everyone. Same funnel. Same story. Same buyer in mind.

The problem?
What clicks with one type of buyer often leaves the other three scratching their heads or scrolling on.

That’s because every piece of communication—whether it’s a website, a landing page, a video, or an Instagram post—speaks to a style. And unless we’re intentional, it usually only speaks to one.

Enter the DISC model:

• That clever infographic or in-depth whitepaper? Speaks to high C buyers—analytical, detail-driven types (12% of your audience).

• ROI-focused headlines and bold claims? That’s music to the ears of high D types—results-first decision makers (18%).

• Emotional storytelling with lifestyle imagery? You’re hitting home with

  ...

If you would have known what you know now 10 years ago, is it possible that you would have done things differently back then?

This definitely is a positive for me. In April 2020, I will be running my business for 10 years. ONE DECADE!!!

I realised that, as Members asked me about how to build a business while enjoying life, there is so much knowhow that turns everything upside down. That is, for the better!

• How we 'spend' our time... And how we can 'invest' it instead.
• What we can leverage, automate, streamline and delegate...
• How we create freedom thanks to multiple income streams...
• What incredible technologies are available to make life easy...
• How to avoid costly mistakes... And the realisation that there is always a price to pay.
• What not to do, and what to start sooner...
• And the list goes on and on.

It is such a big topic. And I realise that people often buy themselves a job.

There is nothing glamours in doing so. 

I also am well aware that people often pursue the...