Quick question:

Have you ever had a lead go cold after what felt like a great pitch?

Chances are, it wasn’t the price.
It wasn’t the timing.
And it probably wasn’t your product.

More likely?
You were speaking your language… not theirs.

We’ve talked about this already:

✅ High-Cs want data.
✅ High-Ds want speed and ROI.
✅ High-Is want energy and vision.
✅ High-Ss want safety and trust.

If you’re only speaking to one, you're leaving 3 out in the cold.

But it doesn’t have to be that way.

This is your final nudge to join us in Communication Mastery—where we show you how to connect before you ever convince.

👉 Sign up solo or bring your whole team (we’ve got tables of 6 available):
https://www.bramlagrou.com/communication-mastery-class-only

🎯 Whether you’re in sales, marketing, or business leadership—this training gives you the tools to speak other people's language before they ever say “I’m just not sure.”

🚪 Enrollment’s closing soon. If you wait, you’ll miss it. And that means going bac...

Let me tell you a quick story about a national manufacturer we worked with recently.

They had a solid sales team.
Good product.
Decent growth—around 18.9% year over year in key regions.

Respectable, right?

But here’s the thing…
They knew they were leaving money on the table.

So we stepped in—with the same methodology I teach in Communication Mastery.

We didn’t change the product.
We didn’t throw more money at ads.
We simply helped them communicate differently—based on DISC profiles.

Here’s what we did:

✅ Assessed their sales and ops teams with DISC
✅ Identified what their customers actually cared about through targeted interviews
✅ Built messaging and product specific tools that aligned with all 4 DISC types (not just the default “D-style” pitch they'd been using)
✅ Rolled out a team-wide WIG (Wildly Important Goal), tracked weekly in PowerBI
✅ Trained not just their team—but their customers’ retail teams—to sell more effectively

Result?

📈 Sales jumped by 40.6% in under 10 months.
That’...

By now, you know the truth:

“One-size-fits-all” sales and marketing is like shouting into a megaphone…
…in a room where only 1 in 4 people speak your language.

The other three? They’re tuning out, checking their phones, or ghosting your funnel entirely.

And it’s not their fault.
It’s just that your messaging wasn’t built for them.

But here’s the exciting part:
Once you know how to spot and speak to each DISC style—sales and marketing suddenly click. Revenue climbs. Closing rates soar. People feel understood.

That’s exactly what we dive into inside Communication Mastery.

🧠 You’ll learn how to craft marketing and sales conversations that resonate with all four styles—not just the one you naturally use.

🎯 For solo professionals or full teams (yes, we have team tables of 6—bring your crew). This program turns communication into your unfair advantage.

👉 Sign up here:
https://www.bramlagrou.com/communication-mastery-class-only?cid=90f5c553-d712-4204-bb81-409b705058e1

Just for fun ...

If you live in an Anglo Saxon country, would you start speaking French in a store and expect people to understand?

Equally, imagine going into an Anglo Saxon boardroom to pitch your "grand idea" or solution and do it in Japanese?

My point of the analogy is this: people speak 4 different languages in terms of DISC and yet we keep forcing our native language (D, I, S or C) on others even though we get push back, misunderstandings, fallouts and resistance. 

Even worse: we all heard about the definition of madness, which is doing the same old thing and expect a different result.

Is that smart?

Let's bring it back to business now.

Closing ratios depend on our ability to speak the 4 DISC languages fluently. 

Moreover, our sales process is not a simple "one size fits all approach" as so many gurus wrongfully claim. 

In fact, you want to cater for the differences as you read into each situation.

Here are three proven ways to do so:

1. Adapt your approach by matching their PACE. Exampl
...

In your business, do you run promotions?

I ask, because there is a bit of of controversy around this...

You know... you run a promotion until a certain deadline upon which it expires. 

The reason you do so is to create urgency along with an incentive for people to take up your offer. People start experiencing FOMO (fear of missing out). 

Businesses have been using promotions for as long as we can remember, because they work a treat!

That's why we have things like Boxing Day Shopping or End of The Financial Year Clearance.

Everybody loves getting a better deal...

But there is more to it.

The other week, people in our business development coaching community raised the question whether or not we should extend promotions that are time-sensitive.

It's an excellent question.

Imagine that a client approaches you past the expiry date, saying something along the lines of "Sorry, I was away on holidays. Surely you can still honour the promotion?"

What do you do in that case?

One pers...

Yesterday, I was invited to deliver soft skills training to a group of 25 financial planners and support staff. 

There is one particular piece of content that I absolutely want to share with you, because it so easy to miss the ball if you are not aware of this.

It is the #1 reason why clients feel pressured or uncomfortable and opt out of your products and services. 

Don't pay the price of ignorance. Instead, work with the flow. The human brain is wired like an elevator.

In my latest video, I show you how to follow three steps that satisfy all parts of the brain to create buy-in.

If you do this well, you don't have to sell anything. Buying desire in the client's mind happens automatically.

Watch my new video on The Brain Elevator here

Let me know your thoughts below the video. 

Your success coach,

Bram Lagrou

When I reflect on the last few years, and put my finger on what truly made my heart sing at work, it was when I engaged in the act of selfless giving.

I would deliver a talk to an audience and give them my heart and soul.

I would train a group of people and seek to inspire them to make meaningful changes in the way they operate in business.

I would consult to an organisation in a manner to solve a pressing problem for them with all my love.

And finally, I would coach a client 121 with an accountability stick to guide them towards progress without ever wanting the outcome more than they wanted it for themselves. 

Equally, I have chased the carrot for personal glory too. And how wonderful the Universe operates!

Each time I did, I was treated on a learning experience that taught me better. One that reminded me of the Universal Laws such as The Law Of Cause and Effect, The Law of Fair Exchange, The Law of Detachment, The Law of Intent and Desire, The Law of Least Effort, The Law of P...

A lot of people are expressing their concern about their business and their livelihood amidst the Corona pandemic.

You might be worried too.

I really feel for everyone, as I have a services business as well.

Having said that, I also see how this crisis is helping us all to make our business more bullet proof and agile, by embracing technologies that have been available for years. 

Most importantly, the question is HOW to continue trading and servicing clients whilst maintaining a healthy cashflow and continue receiving an income.

Especially when more stringent measures will be taken by government and others to flatten the curve and delay severe consequences from coronavirus infections nearby. 

Watch my new video for guidance on what to do with a services-based business in these times.

In addition, I also want to invite you on a live call with me and Ray Behan tonight at 7 pm Adelaide time.

In this mind-blowing FREE webinar, you'll learn the secrets behind the Thermodynamics of ...

If you would have known what you know now 10 years ago, is it possible that you would have done things differently back then?

This definitely is a positive for me. In April 2020, I will be running my business for 10 years. ONE DECADE!!!

I realised that, as Members asked me about how to build a business while enjoying life, there is so much knowhow that turns everything upside down. That is, for the better!

• How we 'spend' our time... And how we can 'invest' it instead.
• What we can leverage, automate, streamline and delegate...
• How we create freedom thanks to multiple income streams...
• What incredible technologies are available to make life easy...
• How to avoid costly mistakes... And the realisation that there is always a price to pay.
• What not to do, and what to start sooner...
• And the list goes on and on.

It is such a big topic. And I realise that people often buy themselves a job.

There is nothing glamours in doing so. 

I also am well aware that people often pursue the...