Let me tell you a quick story about a national manufacturer we worked with recently.

They had a solid sales team.
Good product.
Decent growth—around 18.9% year over year in key regions.

Respectable, right?

But here’s the thing…
They knew they were leaving money on the table.

So we stepped in—with the same methodology I teach in Communication Mastery.

We didn’t change the product.
We didn’t throw more money at ads.
We simply helped them communicate differently—based on DISC profiles.

Here’s what we did:

✅ Assessed their sales and ops teams with DISC
✅ Identified what their customers actually cared about through targeted interviews
✅ Built messaging and product specific tools that aligned with all 4 DISC types (not just the default “D-style” pitch they'd been using)
✅ Rolled out a team-wide WIG (Wildly Important Goal), tracked weekly in PowerBI
✅ Trained not just their team—but their customers’ retail teams—to sell more effectively

Result?

📈 Sales jumped by 40.6% in under 10 months.
That’...

By now, you know the truth:

“One-size-fits-all” sales and marketing is like shouting into a megaphone…
…in a room where only 1 in 4 people speak your language.

The other three? They’re tuning out, checking their phones, or ghosting your funnel entirely.

And it’s not their fault.
It’s just that your messaging wasn’t built for them.

But here’s the exciting part:
Once you know how to spot and speak to each DISC style—sales and marketing suddenly click. Revenue climbs. Closing rates soar. People feel understood.

That’s exactly what we dive into inside Communication Mastery.

🧠 You’ll learn how to craft marketing and sales conversations that resonate with all four styles—not just the one you naturally use.

🎯 For solo professionals or full teams (yes, we have team tables of 6—bring your crew). This program turns communication into your unfair advantage.

👉 Sign up here:
https://www.bramlagrou.com/communication-mastery-class-only?cid=90f5c553-d712-4204-bb81-409b705058e1

Just for fun ...

If McDonald’s ran your sales team, every rep would flip the sales conversation the exact same way—just like burgers.

And honestly, that’s how a lot of companies do sell.

They find one “proven” method and then teach everyone to use it, word for word, script for script. No deviation. No nuance. Just “this is the way.”

But here’s the kicker: when we follow a single sales method, we risk alienating 75% of our potential buyers.

Yep—three out of four people walk away… not because they didn’t need what you offer, but because you didn’t speak their language.

Here’s what I mean:

Each buyer processes the world differently, and DISC helps us decode that.

• The Trusted Advisor model? Great for highly analytical buyers (about 12% of people—DISC type C).

• The Challenger Sale? Works like a charm on results-focused, ROI-driven types (18%—DISC D).

• Emotional storytelling? That lights up the experiential, high-energy crowd (36%—DISC I).

• Relationship-first selling? It’s gold for

  ...

It is often said that your network determines your net worth. More about it in this video.

Often when we talk about selling, people cringe because the word triggers negative connotations for them. And it's justified when salespeople are being sleazy and take clients for a ride. 

On the other hand, I know a great deal of salespeople who love their clients and have their back. They are providing value adding services, help customers to invest in them so they can enjoy the many benefits and therefore "help". 

"Selling" is not required as long as we help to uncover needs and wants, then show clients relevant ways to address them, and make them feel comfortable about making a decision. There is no strict selling when we find out what it is a client wants, and then give exactly that to them. 

In this approach, selling is caring. 

A friend rang me recently, sharing a thought-provoking story with me.

Imagine a dream client for a second… A multi billion dollar company that is referred to you by a trusted advisor that is doing business with them already.

You are debriefed on the opportunity at hand. You also are told exactly what the client is looking for in your area of expertise. Even the conditions are uncovered and the fact that price is not an issue. Reliability and quality are though. Your contact continues to advise you that the company is cautious at first, but quick to shift gears once they trust the product and the support infrastructure behind it.

Back to the story now…

My friend was stunned that, despite the opportunity being presented on a silver platter, along with all the insights needed to win the business, the person he referred to was not closing.

Even more mindboggling, the person involved is a regarded business coach and an executive of a multi-million dollar business.

Surely he would know...