Quick question:

Have you ever had a lead go cold after what felt like a great pitch?

Chances are, it wasn’t the price.
It wasn’t the timing.
And it probably wasn’t your product.

More likely?
You were speaking your language… not theirs.

We’ve talked about this already:

✅ High-Cs want data.
✅ High-Ds want speed and ROI.
✅ High-Is want energy and vision.
✅ High-Ss want safety and trust.

If you’re only speaking to one, you're leaving 3 out in the cold.

But it doesn’t have to be that way.

This is your final nudge to join us in Communication Mastery—where we show you how to connect before you ever convince.

👉 Sign up solo or bring your whole team (we’ve got tables of 6 available):
https://www.bramlagrou.com/communication-mastery-class-only

🎯 Whether you’re in sales, marketing, or business leadership—this training gives you the tools to speak other people's language before they ever say “I’m just not sure.”

🚪 Enrollment’s closing soon. If you wait, you’ll miss it. And that means going bac...

If McDonald’s ran your sales team, every rep would flip the sales conversation the exact same way—just like burgers.

And honestly, that’s how a lot of companies do sell.

They find one “proven” method and then teach everyone to use it, word for word, script for script. No deviation. No nuance. Just “this is the way.”

But here’s the kicker: when we follow a single sales method, we risk alienating 75% of our potential buyers.

Yep—three out of four people walk away… not because they didn’t need what you offer, but because you didn’t speak their language.

Here’s what I mean:

Each buyer processes the world differently, and DISC helps us decode that.

• The Trusted Advisor model? Great for highly analytical buyers (about 12% of people—DISC type C).

• The Challenger Sale? Works like a charm on results-focused, ROI-driven types (18%—DISC D).

• Emotional storytelling? That lights up the experiential, high-energy crowd (36%—DISC I).

• Relationship-first selling? It’s gold for

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