About Bram
Often called “the Adelaide based Tony Robbins”, Bram Lagrou is not your average coach
He’s a Belgian-born psychologist, best-selling author, and founder of Lagrou Partners—on a mission to help growth-minded entrepreneurs, business development managers, and sales professionals master the art and science of communication to radically accelerate their success.
After leading international sales teams across 25 countries for a Fortune 500 company, Bram moved to Australia in 2010 and built one of the most respected communication training businesses in the region. His approach blends cutting-edge psychology with street-smart business development strategies—proven to lift performance, boost revenue, and help individuals create deep personal and professional breakthroughs.
Creator of Communication Mastery; a unique blend of DISC and EI.
Bram is the creator of Communication Mastery – a game-changing method that allows people to deeply understand themselves and others, communicate with clarity and influence, and dramatically increase conversions in business and harmony in life.
Whether you're in sales, leading a team, or growing a business, Bram’s signature programs—Communication Mastery, Business Development Accelerator, and Profit Freedom Machine—give you practical tools to get faster results, with less stress and more joy.
“I was blown away of how good (Communication Mastery) actually is!”
— Zak Johnson, Director, ZJ Building
Recognized by Industry Leaders
Bram has been mentored by global thought leaders like Brian Tracy, Dr. John Demartini, and Rob Chapman (former CEO of St. George Bank). He’s shared stages with icons in leadership and business, and clients consistently rave about his depth, energy, and ability to create lasting change.
“Bram, an experienced facilitator, has worked with myself, my senior leaders and the broader leadership team helping us to understand ourselves and each other. We invested in Communication Mastery not so we can label or Pidgeon whole behaviours, rather to better understand each other and how to connect and communicate meaningfully. This program has lifted our ability to have conversation that may not have always been as effective. Investing in how you communicate will pay dividends for you and your business - because let's face it when things don't go well communication is always at the heart as to why!”
— Scott Williams, CEO, Police Health & Emergency Services
“Business Development Accelerator and the way Bram teaches DISC has been a game-changer for our worldwide sales team"
— Nancy Hoobergs, Senior European Sales Manager, Watkins Wellness
A Coach Who Gets Results
What sets Bram apart is not just theory—it’s the transformation his clients experience. From sales professionals smashing targets month after month, to overwhelmed business owners finding clarity, confidence, and freedom, Bram’s work changes lives.
“I’d like to thank Bram for his work with my team in improving both individual and organisational behaviours/ performance through assisting with both strategic development and training to harness the benefits of emotional intelligence. We are a more structured and collaborative team thanks to his support.”
— Mark Stephens, Executive Manager, Collins Class Submarine Program, ASC
“I engaged with Bram Lagrou to assist me with coaching/mentoring in both my personal life & in business. Bram has successfully transformed my way of thinking, assisting me to be a much more driven salesperson, with heightened focus & direction, as well as helping me transform my general mental wellbeing along the way.I highly recommend Bram to anyone who is looking for some coaching or guidance both personally & in business.”
— Jared Lund, Sales Representative, LJ Hooker Gawler
A Life Committed to Growth
Outside the boardroom, Bram is a long-distance runner, surfer, and devoted family man. He brings the same discipline, curiosity, and heart to his coaching as he does to his own life.
If you're ready to step into your next level—with more clarity, confidence, and results—you’re in the right place.
