Quick question:

Have you ever had a lead go cold after what felt like a great pitch?

Chances are, it wasn’t the price.
It wasn’t the timing.
And it probably wasn’t your product.

More likely?
You were speaking your language… not theirs.

We’ve talked about this already:

✅ High-Cs want data.
✅ High-Ds want speed and ROI.
✅ High-Is want energy and vision.
✅ High-Ss want safety and trust.

If you’re only speaking to one, you're leaving 3 out in the cold.

But it doesn’t have to be that way.

This is your final nudge to join us in Communication Mastery—where we show you how to connect before you ever convince.

👉 Sign up solo or bring your whole team (we’ve got tables of 6 available):
https://www.bramlagrou.com/communication-mastery-class-only

🎯 Whether you’re in sales, marketing, or business leadership—this training gives you the tools to speak other people's language before they ever say “I’m just not sure.”

🚪 Enrollment’s closing soon. If you wait, you’ll miss it. And that means going bac...

Back in 2013, I asked myself a question that flipped my world upside down:

“Why do I find some people so easy… and others just plain difficult?”

It wasn’t just a passing thought. That single question kicked off a journey that would transform my relationships, my business — and ultimately — myself.

Around the same time, I did a DISC assessment. What it revealed was like being handed a mirror I couldn’t unsee:

• My communication patterns

• My cognitive biases

• My default emotional responses

And then it hit me — like Thor slamming his hammer into the earth ⚡️

The people I found “easy”?
They were just like me. We spoke the same language. We valued the same things. We had an unspoken understanding of how respect looks and feels.

But the “difficult” ones? They were my opposite.
Different values. Different emotional needs. A totally different playbook.

That insight became a turning point.

I realised:

My success (in life and business) hinges on one thing —
My ability to a...

In your business, do you run promotions?

I ask, because there is a bit of of controversy around this...

You know... you run a promotion until a certain deadline upon which it expires. 

The reason you do so is to create urgency along with an incentive for people to take up your offer. People start experiencing FOMO (fear of missing out). 

Businesses have been using promotions for as long as we can remember, because they work a treat!

That's why we have things like Boxing Day Shopping or End of The Financial Year Clearance.

Everybody loves getting a better deal...

But there is more to it.

The other week, people in our business development coaching community raised the question whether or not we should extend promotions that are time-sensitive.

It's an excellent question.

Imagine that a client approaches you past the expiry date, saying something along the lines of "Sorry, I was away on holidays. Surely you can still honour the promotion?"

What do you do in that case?

One pers...