In your business, do you run promotions?

I ask, because there is a bit of of controversy around this...

You know... you run a promotion until a certain deadline upon which it expires. 

The reason you do so is to create urgency along with an incentive for people to take up your offer. People start experiencing FOMO (fear of missing out). 

Businesses have been using promotions for as long as we can remember, because they work a treat!

That's why we have things like Boxing Day Shopping or End of The Financial Year Clearance.

Everybody loves getting a better deal...

But there is more to it.

The other week, people in our business development coaching community raised the question whether or not we should extend promotions that are time-sensitive.

It's an excellent question.

Imagine that a client approaches you past the expiry date, saying something along the lines of "Sorry, I was away on holidays. Surely you can still honour the promotion?"

What do you do in that...