Let me tell you a quick story about a national manufacturer we worked with recently.

They had a solid sales team.
Good product.
Decent growth—around 18.9% year over year in key regions.

Respectable, right?

But here’s the thing…
They knew they were leaving money on the table.

So we stepped in—with the same methodology I teach in Communication Mastery.

We didn’t change the product.
We didn’t throw more money at ads.
We simply helped them communicate differently—based on DISC profiles.

Here’s what we did:

✅ Assessed their sales and ops teams with DISC
✅ Identified what their customers actually cared about through targeted interviews
✅ Built messaging and product specific tools that aligned with all 4 DISC types (not just the default “D-style” pitch they'd been using)
✅ Rolled out a team-wide WIG (Wildly Important Goal), tracked weekly in PowerBI
✅ Trained not just their team—but their customers’ retail teams—to sell more effectively

Result?

📈 Sales jumped by 40.6% in under 10 months.
That’...