A friend rang me recently, sharing a thought-provoking story with me.

Imagine a dream client for a second… A multi billion dollar company that is referred to you by a trusted advisor that is doing business with them already.

You are debriefed on the opportunity at hand. You also are told exactly what the client is looking for in your area of expertise. Even the conditions are uncovered and the fact that price is not an issue. Reliability and quality are though. Your contact continues to advise you that the company is cautious at first, but quick to shift gears once they trust the product and the support infrastructure behind it.

Back to the story now…

My friend was stunned that, despite the opportunity being presented on a silver platter, along with all the insights needed to win the business, the person he referred to was not closing.

Even more mindboggling, the person involved is a regarded business coach and an executive of a multi-million dollar business.

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