The hidden reason your marketing only clicks with 1 out of 4 people

If McDonald’s ran your marketing teams, every message, every ad, every pitch would follow “the one right way.”

And that’s exactly the trap most businesses fall into.

They land on a “winning” script, a high-converting headline, or a slick visual—and then use it everywhere, for everyone. Same funnel. Same story. Same buyer in mind.

The problem?
What clicks with one type of buyer often leaves the other three scratching their heads or scrolling on.

That’s because every piece of communication—whether it’s a website, a landing page, a video, or an Instagram post—speaks to a style. And unless we’re intentional, it usually only speaks to one.

Enter the DISC model:

• That clever infographic or in-depth whitepaper? Speaks to high C buyers—analytical, detail-driven types (12% of your audience).

• ROI-focused headlines and bold claims? That’s music to the ears of high D types—results-first decision makers (18%).

• Emotional storytelling with lifestyle imagery? You’re hitting home with high I buyers—enthusiastic, people-oriented folks (36%).

• Soft tones, testimonials, and community feel? That resonates deeply with high S types—those who value safety, support, and connection (34%).

So here’s the biggie:

When your marketing only align with one of those styles, you’re unintentionally pushing away 75% of your audience.
That’s a lot of money left on the table.

Most companies do this without realizing it.

But when you learn to communicate with all four styles—something I teach step-by-step inside Communication Mastery—you unlock the ability to speak to your entire market. And that’s when conversions skyrocket.

We’re talking 60%. 75%. Even 95%—from the same leads you used to write off.

So let me ask:

Is your messaging designed to connect… or just to convert people like you?

Think about it. 

More soon,

Bram Lagrou
Creator, Communication Mastery