If McDonald’s ran your marketing teams, every message, every ad, every pitch would follow “the one right way.”

And that’s exactly the trap most businesses fall into.

They land on a “winning” script, a high-converting headline, or a slick visual—and then use it everywhere, for everyone. Same funnel. Same story. Same buyer in mind.

The problem?
What clicks with one type of buyer often leaves the other three scratching their heads or scrolling on.

That’s because every piece of communication—whether it’s a website, a landing page, a video, or an Instagram post—speaks to a style. And unless we’re intentional, it usually only speaks to one.

Enter the DISC model:

• That clever infographic or in-depth whitepaper? Speaks to high C buyers—analytical, detail-driven types (12% of your audience).

• ROI-focused headlines and bold claims? That’s music to the ears of high D types—results-first decision makers (18%).

• Emotional storytelling with lifestyle imagery? You’re hitting home with

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