We just wrapped up The Edge retreat in stunning Phuket, Thailand — and wow, what an experience!

Over four transformative days, a select group of entrepreneurs, innovative CEOs and legacy builders gained clarity, direction, and momentum. With expert facilitation, they walked away with a vision, a practical game plan, and the energy to implement it right away.

And yes, there was plenty of fun too.
A surprise 1-day speedboat excursion whisked us away to James Bond Island, Panyee Island, Hong Island, and Naka Island — picture it: turquoise waters, hidden lagoons, and unforgettable memories. You’ll see the pics and wish you were there. (You’ll also see why The Edge is unlike anything else.)

Next stop: Vietnam. July 2026.
Each year, we host The Edge somewhere tropical — intentionally escaping the Aussie winter for inspiration, connection, and strategy in paradise.

The catch? Only a few seats are available.
This isn’t a mass event. It’s curated, personal, and designed to create real breakthr...

If McDonald’s ran your marketing teams, every message, every ad, every pitch would follow “the one right way.”

And that’s exactly the trap most businesses fall into.

They land on a “winning” script, a high-converting headline, or a slick visual—and then use it everywhere, for everyone. Same funnel. Same story. Same buyer in mind.

The problem?
What clicks with one type of buyer often leaves the other three scratching their heads or scrolling on.

That’s because every piece of communication—whether it’s a website, a landing page, a video, or an Instagram post—speaks to a style. And unless we’re intentional, it usually only speaks to one.

Enter the DISC model:

• That clever infographic or in-depth whitepaper? Speaks to high C buyers—analytical, detail-driven types (12% of your audience).

• ROI-focused headlines and bold claims? That’s music to the ears of high D types—results-first decision makers (18%).

• Emotional storytelling with lifestyle imagery? You’re hitting home with

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