It's relevant when you seek new employment and try to land the dream job with the right pay.

It's equally relevant when you trade time for money as a consultant, coach, freelancer or business advisor. Your hourly rate shows how much (or little) you value yourself.

It's applicable for business owners who are ready to exit their business and communicate with interested parties for the right exit fee.

And finally, it definitely is relevant when you are in BD or sales and negotiate favourable terms, volume and profit margins.

The point is: almost everything can be captured with a financial number, which then begs the question:

How comfortable are you in asking for and receiving the number you want, time and time again?

If you are 100% comfortable talking about money, terrific! Well done  

There still is one golden gate which is potentially locked for you.

I call this gate the science and art of effective communication.

The word that matters most is "effective". It means that you...