At the end of this financial year, I want to share something personal with you.

We recently closed our Think BIG Coworking space after 2.5 years of operation. It wasn’t a profitable business for us—and yet, it was one of the most enriching chapters in recent years.

Here’s what I’ve learned:

Even thoughtful planning and good intentions don’t always produce the outcomes we expect. Some businesses correct us over time—especially those we started from opportunity, not deep alignment.

Because the truth is: only ventures rooted in purpose and values have the resilience to go the distance.

But this so-called “unsuccessful” venture gave us so much:

• I found two business partners I now work with in beautiful synergy.

• My wife landed a great job—thanks to someone who visited our space.

• We created a vibrant community through our events.

• We were reminded to keep the main thing the main thing.

Another lesson? Investing in people and marketing matters more than investi...