Undercharging... A matter of self worth

As I am preparing for an upcoming webinar, I cannot but think about self-sabotaging thoughts and feelings in people.

What I mean is this: as soon as people need to charge for their services, their self worth will determine the amount of money they make.

Some people are very comfortable with the notion of money. They feel good about receiving money. They also value what they do and are comfortable about charging a decent amount for it.

Other people, in contrast, lack self esteem. They don't think highly of themselves or their skillset and experience, and as a consequence, UNDERCHARGE.

I think it is sad when knowledgeable, hard working professionals undervalue themselves and sell themselves short.

Not only does a lack of confidence in our own abilities and the work we do lead to less profit per transaction, it also deprives potential clients of trust in our abilities.

Here is the thing: if we don't trust ourselves, how can others ever do? If we don't value ourselves, how...

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