Most of us came to AI through ChatGPT. We copy-pasted something in, got a result that surprised us, and then started wondering what else it could do.

Jamie Sherrah has been in this world since the nineties.

PhD in machine learning. Neural networks. Computer vision. Defence research. Hedge funds. And now his own company, Inject AI, building custom AI systems for industries ranging from hospitals to the resources sector. When Jamie talks about artificial intelligence, he's not summarising a LinkedIn post. He's lived it.

I had the privilege of sitting down with him on the Energize With Bram podcast, and what came out of that conversation is something I think every business leader needs to hear.

AI isn't "always learning" — and that matters

Here's a misconception that surprised me: most people think AI is constantly getting smarter in the background. It's not. You train a model, and then that model is essentially fixed. The illusion of memory you get in tools like ChatGPT comes from t...