Back in the days that I attended trade expos with a multinational manufacturer as a Regional European Sales Manager, it was clear to me that some of the best moments to pick up new business was close to the end of the day or the end of the expo full stop.

Reason: most exhibitors had already mentally switched off. They were 'busy' talking over the phone, packing up, or typing on their laptops.

I always saw this as a moment to shine. A moment to delight customers with a warmhearted welcome when everyone else was unavailable.

We picked up lots of new clients. Excellent clients in fact!

As we are going into the final days before the Christmas break: make it count!

Don't slack off. Keep your head and your heart 100% in the game until the end.

Once you're there, you go 100% into holiday mode with a big smile on your face knowing that you made it count.