What a team!
I just spent a whole day with the sales and marketing team of Go Sunny Solar.
This is a high-performing team. They are setting national standards.
Interestingly:
- They are fast in turnaround. Residential sales usually happen within 48 hours.
- Several team players feature nationally in the top 10 of highest numbers of sales.
- Most of the sales happen over the phone and via email. We are talking deals north of $10,000 each.
- Specialised appointment setters prequalify leads and handball them to sales pros when ready.
- A dedicated commercial consultant puts more complex business deals together. They are easily worth $250,000 each.
Where am I going with this?
They are already on top of the charts and yet, they still take time out of their busy day and invest money to raise their game.
They are thirsty for more.
They don't rest on their laurels.
They keep raising the bar.
They compete with... themselves.
The National Sales Manager (and others) said afterwards "This is the bes...
Nail your business development process
Can you relate?
I am an emotional guy and yet, business is a numbers game.
What's beautiful about business is that it unifies the human experience with numerical mastery.
Think about it for a moment, using McDonald's as an example:
There is a perfect time to cook a burger 🍔.
A perfect time to deep fry fries 🍟.
A perfect location with the desired traffic to build the store.
My point is: the right process with the right numbers ensures success 🏦, but you also need a fool proof formula to engage people wholeheartedly 💓
They are two sides of the same coin.
Sometimes, we overdo the numbers and underestimate the human connection.
Sometimes, we overdo the human connection and stuff up the numbers.
Whether we are too emotional or too focused on numbers, both are lethal for the business' long term prospects.
In my latest video, I walk you through how important it is to nail your business development process to cover both sides.
