I'm not sure about you, but I surely haven't been sitting around... 

In fact, more than ever before have I been learning, trying and testing, refining and expanding my various marketing, business development and sales processes. 

Even though COVID represents a significant hit to my traditional business (being consulting and live events), I am so grateful that it has given us the time, the pain and the drive to make smart changes for the future.

Consider what we used to do to generate new business:

• Research companies and people that we could do business with
• Go to networking functions to expand our network
• Host our own events and invite prospects to it
• Invite people to coffee meetings
• Do a needs analysis for them
• Put a proposal together and then pitch it
• Deal with all the reasons under the sun why to delay or defer a decision
• Etc

You get the gist. A lot of valuable time goes into these activities. Possibly also a great deal of money. And only a percentage of all opportun...