Unpacking Your Value Proposition

Is it okay for us to have a bit of fun?

I just made a short video to wish you a Happy Easter AND provide you further insights into how you communicate with clients.

The reality is: many advisors and BDMs position themselves and their value proposition the wrong way. 

As they do, they loose legitimate business opportunities and rationalise it by saying that "the client went for a cheaper option elsewhere".

Or they will comfort themselves by saying that "the client doesn't get it".

They make up all sorts of reasons (also called excuses) because it's easier to point fingers at someone else compared to taking responsibility that the approach taken was not suitable.

Equally, any time a client tells you that your solution "is too dear", it means something else.

Find out more in the new video I made for you

Comments and questions are welcome below the video. 

Oh... and Happy Easter!

Your success coach,

Bram Lagrou