Why Not To Rely On Referrals For Business Growth

Blog video by Bram Lagrou

I help business owners all around the world to work smarter, not harder, so that they free up time, help more people and make a LOT more money.

Summary

Some people wear a badge of pride when they say “My business relies on referrals”.

There are 4 good reasons why you don’t want to rely on referrals to grow your business:

Referrals are out of your control. In essence, they are a reactive form of lead generation.
If you cannot control the influx of referrals, you will have great months and not so great months, causing bottlenecks in your cashflow.
Moreover, it is dangerous to rely on any one source of new business because you keep all your eggs in one basket.
Ultimately, if you rely on referrals, you are relying on hope marketing for business growth. Hope is NOT a strategy.

Instead, take back control and initiate proactive lead generation. I show you how in this short video.

Check it out and let me know what you think in the comments?

To Your Success! Bram Lagrou at www.bramlagrou.com