"Mr Lagrou has brought his considerable experience, knowledge and subject matter expertise together in an eminently readable form and I have no hesitation in commending “Selling is out. Create buy-in” to all professional service providers as a practical and useful guide relevant for both senior and junior practitioners. Any practitioner who follows the advice offered by Mr Lagrou is sure to benefit."
"An outstanding read, practical and intelligent. Lagrou addresses mindset and technique in the new relationship era of brand and business development. Essential reading for entrepreneurs and business development leaders looking to make a material positive impact on future sales."
"As a former Bank CEO and board member working with professional service providers, it strikes me that these trusted advisors need to invest more in business development. They also need to continue improving their soft skills to increase revenue. Gone are the days that you can afford to wait for the phone to ring! This book is a must read with practical how-to information to become a Leader in Business Development."
"Bram is a breath of fresh air. If you’re aiming to improve your bottom line, inspire your people, become a better person and learn how to lead more effectively; then devour this book. Bram is a man who has touched me and the people in our business in immeasurably positive ways. His deep love of helping people succeed and be the best they can be, will jump off every page of this book. Allow him to contribute on your journey to inevitable success."
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